5 TikTok Marketing Tips That Work

TikTok is a highly popular social media platform that appeals to a younger audience and is predicted to grow in popularity in the future. It launched in 2016 and has since attracted millions of teen and adult users. It is different from other social media apps in that its users engage primarily through video content.

To help your business grow and engage with millions of users worldwide, you can use TikTok marketing as part of your company’s future marketing strategy. Below are some tips to help you develop a successful TikTok marketing campaign.

1. Get Users to Generate Content About Your Brand

User-generated content is a great way to market your brand - and social media platforms like TikTok enable this type of content generation. On TikTok, this content could take the form of videos showcasing people using your products, which creates a personal story of how your brand enhances people’s lives and allows followers to engage with the content.

Companies can encourage user-generated content through the following ways - by featuring contests and user-generated content, by sharing content created by others, and by increasing the amount of exposure content creators receive on their accounts. This allows you to benefit from free marking, brand awareness, and attracting user interest to your content - ultimately converting them into loyal followers and, eventually, into customers.

2. Collaborate with Influencers

All social media channels have influencers, and TikTok is no exception. Collaborating with influencers is an important part of your brand strategy as it helps to promote your brand and your company’s products or services. Influencers can be celebrities (like popular actors or musicians) or people who have become famous through their activities on TikTok.

If you lack the funds to collaborate with top international influencers who have millions of followers and fans, you can opt to engage with micro-influencers and people who have local influence and relevance to your brand and followers. By collaborating with several micro-influencers, you should be able to attract many of their followers at a more reasonable price than a top international influencer.

3. Create Brand Awareness Through Hashtag Challenges

Creating branded hashtag challenges can be an excellent way to encourage people to engage with your brand and share user-generated content through actions like submitting videos. This can gamify the process and helps to provide an incentive to create lots of content and increase view counts - all of which will be linked to your brand.

As an example, you could launch a contest that rewards people for sharing the most creative and entertaining videos featuring your products - this could even result in some content going viral. The videos submitted could also create awareness of your brand and products.

4. Share Regular Video Content

TikTok is known for its short video clips, which makes watching them much easier and less time-consuming compared to TV or YouTube videos. Some TikTok users also create video series, which contain riveting amounts of anticipation for upcoming episodes. Share video content regularly with your TikTok followers to keep them engaged and to maintain brand awareness.

5. Stay On-Trend

There are many trends on social media, and keeping up to date with the latest trends can help you capitalize on exposure as well as creating a reputation for being at the forefront of digital trend-setting. People are more likely to share content that is new and fresh and in line with the latest trends.

Make sure that you also keep up to date with the latest hashtags when sharing new content. You could opt to partner with other creators to share trendy and collaborative content if you need help with creative ideas for videos. Finding new trends in your industry can be done through online research, monitoring popular hashtags, and keeping track of what your competitors are doing.

Follow these 5 tips and watch your brand grow. Good luck!